The Chord Company
The Chord Company started in 1985 in response to demand from overseas customers wanting high quality interconnects for use with Naim Audio amplifiers. Hi-fi dealers soon found that these cables improved performance, so The Chord Company started supplying the UK market. Such was the good relationship that the company built with its overseas and UK customers, that many of them still sell and distribute Chord products today.
Every cable that The Chord Company supplies is designed within the company and apart from a couple of exceptions, every product is assembled and tested at the company's facility, set deep in the heart of Wiltshire. The Chord Company was started in 1985 to produce and sell the Chord Chrysalis interconnect range. Never was a product so aptly named. The Chrysalis cable had a remarkably well-balanced set of performance characteristics and from this, The Chord Company's outstanding range of interconnect cables has emerged and grown. The product line-up has evolved naturally but always with reference to existing Chord cables. This makes the Chord interconnect and speaker cable range remarkably consistent. The essential balance of performance characteristics is maintained throughout the range.
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